The Salesforce ecosystem in India is buzzing with anticipation for TrailblazerDX (TDX) Bengaluru 2025, taking place on May 2nd-3rd. As one of the most important regional Salesforce events, TDX Bengaluru brings together developers, architects, admins, and ISV partners under one roof to exchange ideas, learn from each other, and build for the future.
Among the many high-value sessions this year, one particularly relevant to Salesforce ISV (Independent Software Vendor) partners is “Navigating ISV Go-To-Market Strategies for Agentforce.” This session dives deep into how Salesforce-native product companies can sharpen their GTM plans and accelerate growth on Salesforce AppExchange.
What is TDX Bengaluru All About?
TrailblazerDX is Salesforce’s flagship event for builders — those designing apps, integrations, and custom solutions on the platform. While San Francisco often hosts the global version, TDX Bengaluru brings the experience closer to home for India’s growing developer and ISV ecosystem.
The event features:
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Expert-led keynotes and breakout sessions
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Hands-on technical demos
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AppExchange partner showcases
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Real-world case studies
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Opportunities to connect with Salesforce PAMs and peers
The 2025 edition emphasizes AI, data, and automation — but also highlights the growing importance of Go-To-Market strategy for ISVs who want to stand out on AppExchange.
Why Go-To-Market Matters for Salesforce ISVs
Developing a high-quality app is only half the battle — getting that app discovered and adopted is where most ISVs face challenges. Whether you’re launching a Salesforce SMS App, a workflow automation tool, or a data sync integration, a solid Go-To-Market (GTM) strategy is key to long-term success.
Key GTM pillars for Salesforce ISVs include:
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Defining your ideal customer profile (ICP)
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AppExchange listing optimization (descriptions, screenshots, SEO)
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Strategic alignment with Salesforce PAMs
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Content and keyword strategy (e.g., “send bulk SMS in Salesforce” or “Salesforce WhatsApp integration”)
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Customer reviews and success stories
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Partner events and exposure through TDX and Dreamforce
Learning from peers who have navigated this journey is incredibly valuable — and that’s what makes this TDX session essential.
TDX Bengaluru Session Spotlight: ISV GTM Strategies for Agentforce
🗓 Date: May 3rd, 2025
🕐 Time: 1:30 PM IST
📍 AppExchange Theatre, Campground – Hall 4
This session, “Navigating ISV Go-To-Market Strategies for Agentforce,” features insights from ISV founders and Salesforce partner managers on how to design a growth roadmap, align with ecosystem goals, and build traction using minimal resources.
Speakers include:
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Shubham Kesar, Founder, Sastorm Software (creators of Message Blink)
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Saurabh Sinha, Senior Principal Partner Account Manager, Salesforce
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Paridhi Singh, ISV Partner Sr. Associate Account Manager, Salesforce
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The session also touches on how apps supporting Salesforce Service Cloud (Agentforce) — such as those offering messaging, automation, or communication features — can tailor their outreach, positioning, and SEO content to drive qualified leads.
Key Takeaways for Salesforce ISVs
By attending this session, ISV teams can expect to walk away with:
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A clear GTM framework aligned with Salesforce priorities
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Content and SEO strategies for attracting high-intent users
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Techniques to drive reviews and AppExchange ratings
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Tips for leveraging Trailblazer events like TDX for visibility
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Real-life playbooks from apps that gained momentum with lean teams
For example, if your app helps users send bulk SMS from Salesforce, handle WhatsApp messaging, or manage customer engagement natively within Salesforce, this session will offer actionable tips to grow your installs, partnerships, and user base.
The Role of SEO and Content in GTM Strategy
One point that keeps coming up in successful ISV journeys is the importance of content-driven marketing. Writing targeted blogs, FAQs, and solution pages for keywords like:
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“Bulk SMS messages in Salesforce”
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“Mass texting from Salesforce”
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“Salesforce WhatsApp integration for customer support”
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“Native Salesforce messaging apps”
…can generate organic traffic and leads directly from Google — especially when combined with customer success stories and AppExchange trust signals.
Events like TDX also present a great opportunity to create recap content, event highlights, or collaboration pieces with other ISVs and customers.
Why TDX Bengaluru is a Must for Builders and ISVs
If you’re an ISV team — whether early-stage or scaling — TDX Bengaluru can serve as a growth catalyst. It gives you:
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Access to Salesforce partner enablement resources
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A chance to align with PAMs on strategy
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Peer learning from successful GTM journeys
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Hands-on exposure to new tools, APIs, and AI capabilities
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An opportunity to present or connect with prospects face-to-face
Whether your focus is sales outreach automation, customer communication apps, or backend process apps on Salesforce, this is the place to learn and be seen.
Final Thoughts
TDX Bengaluru 2025 is not just about technical learning — it’s about building real momentum for your product. A strong Go-To-Market strategy is no longer optional for Salesforce ISVs; it’s a key differentiator. Sessions like “Navigating ISV Go-To-Market Strategies for Agentforce” can equip you with the exact insights needed to scale, build community, and make your app stand out.
So if you’re looking to launch, grow, or optimize your Salesforce-native solution, make time for this session on May 3rd. It could be the strategic reset your team needs.
